Attorney marketing may sound an awful way to promote yourself and your skills, but it can also be a simple, direct and easy way to make it to the top. In such a competitive industry, most attorneys are swallowed by the octopus-like system that does not give a single chance to newcomers to affirm on their own. Sure, signing up with a big law firm can be an important step in anyone’s career, but unless you want to be an intern or an associate your entire life, you need to boost your level of self-confidence and lawyering skills. Read below a list with the easiest and most effective self attorney marketing tips and embrace an improved career right away:
Build your personal brand carefully
Image makes for 60% of your future reputation in the law business, thus you need to focus on it and improve it till perfection. However, do not indulge yourself in buying new clothes and adopting a straighter posture; your lawyer skills are the ones that matter the most at the end of the day. Sure, qualitative business clothes and a good perfume can get you in the court room, but you can only win a case through hard work, dedication, passion and ambition.
Be the best in your field
Baby steps represent the safest way to ensure a successful and long lasting career in the advocate field, but you need to know what you are doing. Establish your area of expertise and master it in each possible way. Remember that companies require specialists, and not generalists. No matter if it is a criminal law or a simple niche market, the only way to make yourself noticed is to become indispensable for people around you. If you have not yet found your particular area of interest, try searching for legal trends. Ask your colleagues or mentor which type of law would suit you best and practice it for a little while to see if that is exactly what you enjoy doing. Remember that if you go to your job with pleasure, you will never have to work a single day in your life.
Create and maintain your own A-list
Make yourself important by knowing other important persons in the field. Try socializing as much as you can and look for potential clients everywhere. Join specific bars, pubs and restaurants frequented by other attorneys and mingle until you find a suitable group.
Create your own list of important contacts and maintain them through regular meetings such as social dinners, parties or themed weekends.